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Owned Media - Ulta Beauty

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  1 . Identify two (2) specific examples of owned media, two (2) specific examples of paid media and two (2) specific examples of earned media used by the corporation. Owned Media:  Ulta Beauty uses various types of owned media such as Instagram, TikTok, Email, their website, and their Beauty app. Ulta Beauty uses these various forms of social media to promote their products that they sell. With just a simple search you can find everything you are looking for. They have so many options and brands to choose from. They also send out special offers and coupons to their customers' email and keep them up to date on their newest arrivals. As for their Beauty app, they have a virtual try on lab where you can try on dozens of different makeup products that they sell and ensure you like the shade.    Paid Media:  Ulta Beauty offers many different forms of advertising, some of them being off site displays, onsite sponsored products, videos, social, and influencers. Ulta B...
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Ulta Beauty: Target Market

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 1.  Review C 8, segmentation and targeting. Consider demography (age, income, ethnicity), geography, psychographics, and behavioral segmentation and write a specific target market statement for the corporation’s product(s) or service(s). A general statement or "everyone" won't earn points. -  Ulta Beauty’s target market is women from ages 16-25. About 57% of  their shoppers, are considered Beauty enthusiasts. Those who really love makeup and creating art with it. 40% of their shoppers make over $100,000 per year. Ulta is one of the largest retailer in the U.S. All of their stores are located in convenient high-traffic locations. They offer all things beauty, in one place. It’s a one stop shop for their customers. Because of this, Ulta has quickly expanded its geographic footprint. Ulta does a very good job at adapting to the market by partnering up with target and selling their products inside their store. This partnership was made to allow target customers to have ...
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Ulta Beauty: Digital Tools, Ethics and Research

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1.  List and discuss all the digital tools and platforms the corporation uses. - Augmented Reality: Ulta beauty uses machine learning and computer vision technologies to create a realistic experience where you can virtually try on textures, colors, and finishes to complexion matching detecting your skin tone and helps you find your best match.  - Personalization through AI:  Data driven insights that are generated by AI, enable Ulta Beauty to provide their guest with a personalized beauty experience in real-time and customized suggestions that drive traffic to purchase.  — Social Media: Ulta Beauty uses a variety of different platforms such as Instagram, Twitter, facebook and TikTok. They have their own hashtag #UltaBeauty and they encourage their customers to upload photos of themselves to social media using their products, ulta then shares the pictures on their pages.    - Adobe: Adobe helps Ulta shape their marketing campaigns. 2.  Provide one ...
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Ulta Beauty - Corporate Information

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1.  Name the  C ompany. Tell me about the  history of the Fortune 500  corporation  that will be the focus of your  blog. T- The company I have chosen for my blogs is Ulta Beauty. Ulta beauty sells a variety of beauty products such as fragrances, makeup, skincare and fragrances. It was founded on January 9, 1990 by Dave Kimbel. Today, Ulta Beauty is the largest beauty retailer in the U.S. 2.  What business/industry are they in?  - Beauty retailer of cosmetics, fragrance, skin care and hair products.  - a.  What is their r evenue? Support with data.  — In 2022, Ulta revealed that for the first time in its 33 years of existence, their annual revenue surpassed $10 Billion dollars and an annual net income exceeding $1 billion.  - b.  Is the corporation p ublicly  t raded or  p rivately  h eld? Provide support. — Ulta Beauty went public on October 25, 2007.  3.  What is their m ission  s tatement ?...
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