Owned Media - Ulta Beauty

May 04, 2023

1. Identify two (2) specific examples of owned media, two (2) specific examples of paid media and two (2) specific examples of earned media used by the corporation.

Owned Media: Ulta Beauty uses various types of owned media such as Instagram, TikTok, Email, their website, and their Beauty app. Ulta Beauty uses these various forms of social media to promote their products that they sell. With just a simple search you can find everything you are looking for. They have so many options and brands to choose from. They also send out special offers and coupons to their customers' email and keep them up to date on their newest arrivals. As for their Beauty app, they have a virtual try on lab where you can try on dozens of different makeup products that they sell and ensure you like the shade.

Paid Media: Ulta Beauty offers many different forms of advertising, some of them being off site displays, onsite sponsored products, videos, social, and influencers. Ulta Beauty pays the biggest influencers on social media to sponsor their products. Many influencers use TikTok to share their reviews and show off the product. This is a great advertising strategy as it influences their viewers to go out and buy the same product their favorite influencer is using.

Earned Media: - 2 types of earned media Ulta Beauty uses are online customer reviews and social media product reviews. Ulta beauty encourages their consumers to post reviews and tell them if they liked their products. Many people create youtube video filming their reviews, some post it on their social media accounts, and on their website. Ulta does a good job at replying back and making sure their clients are happy with the item they have purchased.

2. Apply two (2) of the following free tools and discuss your application and results. Read the articles posted in "Blog Project and Best Practices" in Bb Learn.

Similarweb.com: Ulta beauty is currently ranked #195 in the country with an annual revenue of $1.0B. In the month of March, they had 42.8M store visits. The country that had the highest traffic at ulta was the U.S.

Social Media accounts: On instagram, ulta beauty has 7M followers and on average their posts get 1,000-2,000 likes per post. They use the #ULTAbeauty hashtag on every single post and are always replying to people who comment on their posts. On TikTok they have 425.4k followers and 2.4M likes. They use a lot of hashtags on their videos like #ultabeautyhaul #ultabeautyfinds #ultafinds.