Ulta Beauty - Corporate Information

1. Name the Company. Tell me about the history of theFortune 500 corporation that will be the focus of your blog.



T- The company I have chosen for my blogs is Ulta Beauty. Ulta beauty sells a variety of beauty products such as fragrances, makeup, skincare and fragrances. It was founded on January 9, 1990 by Dave Kimbel. Today, Ulta Beauty is the largest beauty retailer in the U.S.


2. What business/industry are they in? 

- Beauty retailer of cosmetics, fragrance, skin care and hair products. 



- a. What is their revenue? Support with data. 



— In 2022, Ulta revealed that for the first time in its 33 years of existence, their annual revenue surpassed $10 Billion dollars and an annual net income exceeding $1 billion. 

- b. Is the corporation publicly traded or privately held? Provide support.

— Ulta Beauty went public on October 25, 2007. 


3. What is their mission statement? Look on their website.

— Their mission is to use the power of beauty to bring to life the possibilities within every person.


4. What products and/or services do they offer?

PProducts: Makeup, Hair essentials, Fragrances, and skin care products. 

SServices: Hair services, Brow waxing, professional makeup and lashes. Skin services like facials, and ear piercings. 



5. Who is their targeted audience? Write a detailed description. 

- Their typical customer target is women between the ages 16-25. Around 57% of their shoppers are considered “beauty enthusiasts”. To serve all of their customers, they make sure to offer more than 25,000 products from a variety of different beauty brands. 



6. Other than the home country, in which other countries does the corporation operate?

- Ulta beauty currently does not operate stores outside of the U.S. But they are currently operating in all 50 states. 1,355 stores making it easy for all beauty lovers to explore and shop their products in person. 



References:

Company Information. (2023). Ulta Beauty, Inc. https://www.ulta.com/investor/company-information

Sandler, E., & Sandler, E. (2023, March 10). Record sales push Ulta Beauty past $10 billion in 2022 revenue. Glossy. https://www.glossy.co/beauty/record-sales-push-ulta-beauty-past-10-billion-in-2022-revenue/

Ulta Salon Hair & Beauty Services | The Salon At Ulta Beauty. (n.d.). https://www.ulta.com/beautyservices/all

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